Factors Influencing Online Shopping Intention in Jordan: An Empirical Study Based on the Tam Model

Malek Ahmad Alsoud; Ismail bin Lebai Othman

Authors

Malek Ahmad Alsoud Ph.D. Scholar, College of Business, UUM Sintok, Malaysia
Ismail bin Lebai Othman Ph.D., Associate professor, College of Business, UUM Sintok, Malaysia

Keywords:

e-commerce, shopping intention, after-sale service, website quality, website credibility, security protection

Abstract

With the popularity and rapid growth of e-commerce, many countries around the world still facing challenges and boundaries to adopt e-commerce technology, one of this country is Jordan, Jordanian people are cash-oriented and the ration of online shopping is decreasing year by year, from an interpersonal relationship perspective, we propose that website quality, credibility, security protection, after-sale service is an important cue for customers to purchase online. Built on technology acceptance Model, we examined whether these factors could enhance Jordanian intention to purchase online. The result of PLS analysis empirically tested with a sample of 426 members of academic-staff, demonstrated that website quality, website credibility and security protection are significantly related to customers’ online shopping intention, whereas after-sale service had shown no relationship.

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